Growth predicted for IMEX 2006

23 May
New mobile phone service for visitors

The launch of an innovative new mobile phone service, the IMEX Mobile Exhibition Assistant – IMEX On Your Phone – has recently been announced.

This new service - launched by Dutch company LOG ON and initially developed within Vodafone’s R&D department – will allow IMEX participants to instantly access a rich source of exhibition information at any time, day or night, over the duration of the show. A daily schedule feature, which will highlight each day’s events, will also profile the exhibition’s extensive German and English-language seminar programme. The service will also allow buyers and exhibitors quick and simple access to personal appointment and diary pages as well as providing Frankfurt transport, travel and hotel information. In addition, the new service allows users to search for detailed information on any of the 3,300 exhibiting companies and destinations at the show. This effectively puts the whole of the IMEX Virtual Exhibition into the palm of their hands.

Speaking about the benefits of the new service, Carina Bloom, IMEX marketing and operations director, said: ‘We’re very excited about this launch because it’s set to completely transform the exhibition experience for visitors, buyers and exhibitors alike. It allows everyone to take complete control of their plans everyday in the palm of their hand. In so doing, we’re sure it will help them to extract even more value from their IMEX participation.’

Director of LOG ON, Johan Bax, is confident that IMEX will see positive results from the new technology. The Dutch company is also exhibiting at IMEX for the first time: ‘The mobile phone offers great possibilities for the event industry as a new way of communication between all event participants. It enables them to communicate more effectively, interact and to have access to all the information they need any time and anywhere.’

The IMEX Mobile Exhibition Assistant Service is available to anyone using a mobile phone with an internet connection. IMEX plans to extensively promote registration to the service shortly before the exhibition opens on May 30th via email and the IMEX website. All participants will also have the chance to sign-up during the show.

New Vision supports core activity

Added to the strength and depth of the core exhibition is the ongoing success of IMEX’s New Vision initiatives. Launched in 2001 the New Vision platform allows IMEX and its industry partners to ‘challenge traditional thinking and also to inspire new ideas and focus on the future’. The programme has been developed and expanded over the past year. In 2006 when the IMEX and MPI Future Leaders’ Forum (Europe) takes place on 1st June, 150 meetings and incentive travel industry students will be hosted for a dedicated day of professional education and careers coaching.

Other New Vision initiatives which will be featured at IMEX 2006 include a focus on cross-cultural skills and the German marketing clinic run by the Travel Marketing Factory. Education seminars, which are certified for CMP points, will be run daily by the leading trade associations and the prestigious IMEX Academy Awards will be presented to up to five leading industry figures at the show’s Gala Dinner.

The IFWTO (International Federation of Women’s Travel Organisations) will again partner IMEX to deliver an interactive debate about the changing roles of women in the global travel industry. Mary Casey, vice president, Strategic Account Management, Starwood Hotels and Resorts and Mary Power of the CIC will lead the discussion.

Up to 20 politicians from all over Europe, many of them representing new EU countries and cities with rapidly developing conference markets will be in Frankfurt for the Politicians’ Forum. All the JMIC (Joint Meetings Industry Council) members will be represented and the programme will be moderated by Michael Hirst, director of the British Tourism Partnership. For the first time benchmarking case studies and stand visits will be incorporated into the programme, giving politicians the opportunity to evaluate the effectiveness of their own cities in hosting international meetings.

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