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 Its official: the group formerly known as Mayfair Cavendish has a new name and a new look. Cavendish Conference Venues and its new corporate identity have been launched, along with a comprehensive new website to accommodate the needs of the expanding conference group.
Cavendish Conference Venues director Tom Mayers explains ‘When we launched the group it was logical for our branding to highlight our venues’ names and locations. Now the business is expanding, this concept has become unwieldy and has ceased to work for us at an operational level. Our solution has been to simply create an umbrella corporate identity – the challenge was to retain our strong brand values and instant customer recognition. Therefore we undertook some detailed research considering a range of options and consulted with our customers to devise a new identity.’
With the introduction of the new branding, each of the conference centres will retain its own identity and logo while being clearly positioned within the strong Cavendish Conference Venues group.
The launch of the new corporate identity and website follows the announcement in May that the group is to open its fourth venue, America Square Conference Centre, in September 2008. The group has a strategic plan to expand further with another venue planned to open its doors early in 2009.
For further information or to check availability, please contact Rachel Applegate, Dermot Waldron or Tom Mayers at Cavendish Conference Venues via the links below.
Contact
Telephone: +44 (020) 7323 4555
Email: enquiries@cavendishconferencevenues.com
Website: www.cavendishconferencevenues.com
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