|
Visit London announces new head of association sales |
25 July
|
 Visit London has announced the appointment of Sue Bertram as head of association sales. In this newly-created role, Sue will be responsible for proactively converting more bids for association events for London. Building on Visit London’s current successes in this key sector, Sue will build relationships with key association meeting planners and decision makers in the market.
Sue has been working for Visit London for the past 12 months as interim manager sales and convention services, covering maternity leave. During this time she has been responsible for delivering the roll out of a new CRM system, as well as leading the restructured sales and convention services team. In her new role Sue will report into Visit London’s commercial director David Hornby and will manage an associations team of two.
Visit London’s marketing activity and sales achievements have escalated over the past two years. Sales missions and familiarisation trips have contributed to raising London’s profile in key markets; confirmed business last year topped £77million, up from £43 million the previous year.
The association and not-for-profit sector is an increasingly valuable market for London. Forthcoming events in the capital include:
The World Congress on Ultrasound and Obstetrics in Gynecology (3th - 7th September 2006, Hilton London Metropole, 1,000 delegates)
XX1V Congress of the ESCRS (9th - 13th September 2006, ExCeL London, 5,000 delegates)
Congress 2006 (17th - 20th September 2006, The Queen Elizabeth II Conference Centre, 1,000 delegates)
ITS World Congress (8th - 12th October 2006, ExCeL London, 5,000 delegates)
These four events alone represent over £12 million in economic benefit to the capital. Other recent wins for London include the 2011 WorldSkills Competition (ExCeL London, 45,000 delegates) and the 8th European Congress on Menopause and Andropause 2009 (ExCeL London, 2500 delegates).
Visit London believes that winning the 2012 Olympic Games and Paralympic Games has thrust London into the spotlight and represents a huge opportunity for the capital. In addition new developments such as ExCeL London have increased London’s attractiveness to conference and event organisers. The development of major new venues such as The Power Station in Battersea and The O2 in Greenwich, plus the possibility of a new International Convention Centre, means that London will have even more to offer in coming years.
Contact
Website: www.visitlondon.com
|
|
|
 |
