 Having taken over management of the annual National Meetings Week campaign, VisitBritain is in the process of setting out a plan to widen the project’s scope and broaden its appeal across the UK meetings and events industry.
National Meetings Week, now in its eighth year, has grown rapidly since its inception – and VisitBritain is proposing to use its extensive campaigning experience to grow the programme further and initiate another step forward for the industry.
'VisitBritain has supported National Meetings Week for the past few years, and recognises the important part it plays in raising awareness of the value of meetings to the UK economy,' explains Joss Croft, head of business visits and events at VisitBritain. 'For us, VisitBritain taking on the campaign is a natural fit, so we're delighted to be taking it forward.
'We can spread the campaign further through our public and private partnerships, as well as our relationships with industry and the media, ensuring it continues to grow as an all-inclusive event that the whole of the industry can back.'
Martin Lewis, managing editor of Meetings and Incentive Travel magazine (M&IT) and creator of the initiative, adds: 'Our agreement with VisitBritain will ensure the long-term future of this outstanding campaign. It is right and proper that our national tourist office’s business tourism division should drive it. There are now National Meetings Weeks around the world, and in every case these are driven by the tourist boards.
'M&IT will remain energetic supporters of the campaign. We have achieved massive growth for National Meetings Week throughout the industry; VisitBritain is now the ideal partner to continue this growth.'
Contact
Website: www.nationalmeetingsweek.co.uk
Website: www.visitbritain.com
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